Generative AI Insights

Marketing’s Next Big Opportunity and Challenge: LLMs Will Be the Next Big Influencers of Our Time

Prompt ChatGPT or Google Search Generative Experience (SGE) with the question, “What is the best cruise to Alaska” and it is easy to see...

Marketing’s Next Battlefield: Co-Pilot Optimization (CPO)

Digital Co-Pilots promise to upend the current digital ecosystem by creating new relationships with consumers. I have a new friend named...

Marketing Wake Up Call – Time to Revisit Marketing Playbook Given Generative AI

So much of the conversation has centered around marketing productivity and organic search improvements. The launch of Generative AI...

ChatGPT Plug-Ins: Harbinger of What Is to Come for Enterprises

OpenAI announced Plug-Ins for ChatGPT last month. The announcement generated tremendous buzz, but surprisingly was followed by relative...

Generative AI - Poised to Drive Massive Change for Enterprises

Revolutionary is the word for the first quarter of 2023 as the technology industry mainstreams Generative AI. Simply stated, we believe...

Generative AI - Ushering in the New Age of Answers in Marketing

Generative AI has captured the world’s attention in a matter of months. No technical innovation that I can recall has been heralded as...